The new American landscape sees how the lines between Multicultural and General Market continue to fuse, with Hispanic Millennials overlapping on both ends. Understanding the cultural values of Hispanic consumers allows Rumbo to create messaging that not only resonates within the community, but also establishes relationships. Just what your brand needs.  


On Screen,

and off.


George Zwierko

Owner/Partner of Rumbo Cultural Marketing + Branding, discusses
the challenges and opportunities of multicultural marketing including language barriers, understanding cultural nuances and building relationships with niche markets. 


Together, we've made a lot of clients happy

Our partners come in different sizes, but one thing is for sure, the work we created together speaks volumes (sometimes in other languages). The magic happens when we help to identify the cultural triggers that enhance their brand's experience.